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ABOUT US
​Investing with Purpose, Growing with Integrity
GHE is a São Paulo-based family office and investment group for the Rodriguez family, established in 2016 following the sale of their health and wellness enterprise. Following the completion of the sale in September 2015, João founded GHE family office to pursue his vision of investing the proceeds responsibly and purposefully.

Group Values
Central to all GHE’s decisions is a shared value ethos: that business growth is only sustainable in the long term if it benefits all stakeholders, and that businesses have a responsibility to make positive contributions to society as a whole.
Group Mission
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Seek profit in a responsible and purposeful way
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Actively give back to our community
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Empower and develop our people to achieve their potential


Since 2006, Diversity and Inclusion Initiatives have enabled organizations to sustainably and strategically take meaningful action to advance equality. Based around the core pillars of relationships, respect, and opportunities, these initiatives provide tangible and substantive benefits for underrepresented communities, increasing economic equity and supporting self-determination. GHE is committed to these principles, ensuring that our investments and business practices contribute positively to society and the environment.
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